Nick Ayers on What it Takes to be a World-Class Marketer

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In this episode of The Ryan Hanley Show, Nick Ayers, Chief
Marketing Officer at Better Agency, joins the podcast to talk
about insurance marketing, building technology, and putting on
rockstar conferences. There's always a tremendous conversation
when Nick's on the show.





Don't miss this episode.





Episode Highlights:


Nick shares some ideas to take into consideration before
starting a company. (7:06)

Nick mentions that the cornerstone of marketing is being able
to understand how people feel and being able to articulate the
voices already in their heads. (12:36)

Nick explains that a lot of companies will soon realize that
they need to hire real marketing motions in their company.
(19:38)

Nick shares that their strategy has been to always commit to
being genuine to their brand. (25:12)

Nick talks about how the industry has changed and in some
ways relaxed in the last few years. (31:05)

Nick shares their journey to making their first acquisition
and the questions they were asked by most people.
(42:10)

Nick explains that he believes that independent agents are
the best channel for insurance distribution.
(45:10)

Nick and Ryan discuss the best insurance events.
(48:37)

Nick explains that they learned lessons from these past
conferences which they will apply in their future conferences.
(54:06)






Key Quotes:


"We're going to continue to be who we are, and that's a major
part of our overall brand, and that we're going to try to be
relentless truth-tellers." - Nick Ayers

"We believe that independent agents are the best channel for
insurance distribution. There isn't anything stronger or better
than when companies work directly with independent agents." -
Nick Ayers

“If we want to compete with everybody else in the AMS or the
CRM, we're going to constantly be playing that comparison game.
We want to do something that nobody's done before." - Nick Ayers






Resources Mentioned:


Nick Ayers LinkedIn

Better Agency

Reach out to Ryan Hanley






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