Chris Greene on Content Marketing as a Competitive Advantage

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In this episode of The Ryan Hanley Show, Ryan Hanley, interviews
Chris Greene, the Flood Insurance Guru. Chris joins the podcast
for a master's level conversation on content marketing and how
properly using your CRM can create an undeniable competitive
advantage in your business. Don’t miss this episode…





Episode Highlights:


Chris discusses how insurance is not the problem but the risk
is, and how he is working on this data to solve the issue.
(4:13)

Chris explains how their flood risk analysis provides a huge
value to their referral partners to grow their business.
(8:29)

Chris mentions that videos used for education and advice are
still considered streamlining. (14:31)

Chris shares how he uses automation to follow up with his
clients. (22:32)

Ryan explains that this is the moment where HubSpot tools,
like video cards, give you a true competitive advantage.
(25:35)

Chris explains that conversations like why they weren't
closing more business can be seen at HubSpot as one of its
features. (36:34)

Ryan shares that the industry needs a company that offers
Accord form integration and creation at a price that the industry
can afford. (44:09)

Chris talks about Hubspot being better than any AMS, and
shares how they are currently using it in their interview
process. (51:14)

Chris shares that what he likes about Ryan's content creation
is that it is very neutral and does never put out any
misinformation. (55:53)  

Chris shares three different books he requires people to read
before they come on board. (59:50)






Key Quotes:


"We just need one company that offers Accord form integration
and creation and mapping easily at a price the industry could
afford and they would absolutely friggin dominate." - Ryan Hanley

"It's not about us. It's about the customers, you know? So,
it sticks in my head and everything I do now." - Chris Greene






Resources Mentioned:


Chris Greene LinkedIn

Flood Insurance Guru

Reach out to Ryan Hanley



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This show is part of the Unplugged Studios Network — the
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