Spartan philosophy, built in the black-ops lab of
business: https://ryanhanley.com/podcast
Finding Peak podcast: https://linktr.ee/ryan_hanley
This episode is a replay of a live webinar Ryan did for
David Carothers and the Killing Commercial community, breaking
down the step-by-step method he's used over the last decade to
drive consistent inbound leads into his agency using video
marketing.
This is a hyper-tactical episode, so sharpen your pencil and get
ready to learn ALL the secrets of inbound video marketing.
Don't miss this episode...
Episode Highlights:
Ryan explains that he repeated the 100 days, 100 videos
commitment in 2020, using the same technique he used in 2018.
(8:24)
Ryan discusses how he searches for and creates his list of
topics, which he then turns into a headline for videos that
provide solutions. (11:31)
According to Ryan, if the video has good audio and clean
visuals, consumers will pay attention to it; but, if the video
has a busy background, their attention will begin to dry up.
(15:30)
Ryan mentions the advantages of using the sun as the video's
lighting setup and having crisp, clean audio.
(19:07)
Ryan shares that he doesn't use his costly camera equipment,
but rather the cinematic mode on his iPhone, which performs the
job very effectively. (22:47)
Ryan believes that it is important to have a simple, clean,
and repeatable video setup. (25:17)
Ryan explains how he grabs his video from his iPhone and why
his video templates are remarkably similar.
(29:27)
Ryan discusses the video formula he uses: beginning hook,
middle build, and ending payoff. (31:26)
Ryan mentions where he publishes his videos and why he
distributes them where he does. (42:12)
Ryan explains how referrals and people who contact you as a
result of your video are not the same thing and should be handled
differently. (46:08)
Ryan describes what he does and how he handles phone calls
from people in the internet space. (50:15)
Key Quotes:
“We use video every day in everything we do not just to do
video to get some attention. We do it to drive business” - Ryan
Hanley
“Your consumers don't care. They absolutely, positively,
without a doubt, do not give a crap about what equipment you use.
Here's what they care about. They care that you are clear that
they can see you and they care that they can hear you. And then
after those two things, nothing else matters.” - Ryan Hanley
“Doesn't matter how big the account is, solve the problem. Go
back and round out the account.” - Ryan Hanley
Resources Mentioned:
David Carothers LinkedIn
Killing Commercial
SIAA
Reach out to Ryan Hanley
--
Recommended Tools for Growth
OpusClip: #1 AI video clipping and editing tool:
https://link.ryanhanley.com/opus
Riverside: HD Podcast & Video Software | Free Recording
& Editing: https://link.ryanhanley.com/riverside
WhisperFlow: Never waste time typing on your keyboard again:
https://link.ryanhanley.com/whisperflow
CaptionsApp: One app for all your social media video
creation: https://link.ryanhanley.com/captionsapp
GoHighLevel: It's time to take your business workflow to the
Next Level: https://link.ryanhanley.com/gohighlevel
Perspective.co: The #1 funnel builder for lead generation:
https://link.ryanhanley.com/perspective
--
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From One Man Shop to $200M in
Revenue: https://lnk.to/tommymello
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Self-Mastery? https://lnk.to/80upZ9
This show is part of the Unplugged Studios Network — the
infrastructure layer for serious creators. Learn more at
https://unpluggedstudios.fm.
Full transcript, clips, and more:
https://ryanhanley.com/podcast/the-ultimate-inbound-video-marketing-strategy-breakdown
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