It’s an Aaron Gordon World, We’re Just Living in It

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





Aaron Gordon is the Vice President of Gordon Companies.





Aaron Gordon is one of my favorite people in the insurance
industry...The dude bleeds the independent insurance agency.





And while Aaron may come from a traditional agency, his
thoughtful design has prepared the Gordon Companies for massive
growth in the future.





This is a TREMENDOUS conversation you don't want to miss...





Episode Highlights:


Aaron mentions that he is fascinated by people who do
alternative living and make a living through YouTube content
creation. (10:15)

Aaron discusses content creation for insurance agencies and
the importance of ensuring that the content being created is
actually a business and not just for fun.
(14:33)

Aaron emphasizes the importance of building a brand through
social media and the impact it can have on attracting potential
customers, even if they may not immediately engage with content
or make purchases. (17:25)

Aaron discusses the value of effective sales scripts and the
importance of not being too pushy. (19:59)

Aaron believes that using carrier service centers for
insurance sales could be more profitable than writing it
in-house, as carriers can provide better cross-selling and take a
lower commission. (26:20)

Aaron discusses the importance of setting a minimum threshold
for coverage and analyzing the profitability of different silos
of the business. (29:22)

Ryan and Aaron discuss the different types of agents in the
market. (34:10)

Aaron explains that referrals are essential for growing an
agency. (41:07)

Aaron believes that there is a place for both no-touch and
touch in the industry, and the secret sauce is not about how to
bring customers in the door but how to increase revenue per
account each year. (44:33)

Ryan mentions that an individual can be both a marketer and a
salesperson and still care about the quality of customer
experience. (50:27)

Aaron mentions that traditional agencies that have not
adapted to the changing times may face a day of reckoning.
(53:56)






Key Quotes:


“The secret sauce is not worrying about how you bring them in
the door but worrying about how each year, not just on rate, you
increase the revenue per account.” - Aaron Gordon

“I think that there is a day of reckoning coming for those
random, older time agencies that haven't adapted at all.” - Aaron
Gordon

“The challenge that we have is that insurance isn't cool. And
I think that one of the things that I at least tried to do and
that I think you tried to do also is like, I want people to buy
from the person. What I don't want is for people to think that
this person is a jerk or this person doesn't know what he's
talking about. - Aaron Gordon






Resources Mentioned:


Aaron Gordon LinkedIn

Gordon Companies

Reach out to Ryan Hanley

Rogue Risk

Finding Peak



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CaptionsApp: One app for all your social media video
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GoHighLevel: It's time to take your business workflow to the
Next Level: https://link.ryanhanley.com/gohighlevel

Perspective.co: The #1 funnel builder for lead generation:
https://link.ryanhanley.com/perspective



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