Michael Malfa on Building a Digital Experience for Your Producers

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In this episode of The Ryan Hanley Show, Ryan Hanley sits down
with Michael Malfa.





Michael Malfa is the CEO and co-founder of Boardwalk Insurance,
an independent insurance agency located in Ontario, Canada.





I think Michael's LinkedIn bio says it all, "Championing change,
always looking for new, efficient ways to deliver enhanced
customer experiences. As technology evolves, so must we. Our goal
is to leverage technology and make it our ally, rather than our
enemy."





We get down on many different topics associated with the digital
production of insurance business.





You're going to love this one...





Episode Highlights:


Michael discusses his experience in commercial brokerage and
what led Boardwalk Insurance to develop its own unique solution
and technology. (7:12)

Michael discusses the process of creating the technology that
will provide producers with the tools they need.
(12:29)

Michael explains that insurance risk management is a
long-term investment and that it is essential for future-proofing
the business. (18:18)

Ryan mentions that when people consider their agency as a
business rather than an agency, the decisions they make are
different. (29:10)

Michael explains that Boardwalk Insurance is developing a
digital experience for brokers, and gradually releasing
technology to clients and producers to gauge uptake.
(36:14)

Michael believes that having the right partner can help a
business succeed. (41:19)

Ryan mentions that the UK is far ahead of the US in terms of
technological experience, but their broker model is archaic
(47:07)

Michael discusses the significance of having a method of
communication with the clients. (54:33)

Michael explains the importance of flow in direct selling and
online selling. (57:54)






Key Quotes:


“Insurance Risk Management, the business is going to become
more than just that in 5,10,15 years. If you're just doing that
you're going to be left behind. So, you know, we're just trying
to future-proof ourselves.” - Michael Malfa

“When you think about your agency as a business and not an
agency, the decisions you make are different.” - Ryan Hanley

“A lot of the technology we're doing, our customers don't
feel a lot of it yet. We're just giving them bit by tidbit…Our
producers and our staff see it all, they're interacting with this
with this system very digitally. And then eventually, it's just
going to get to a point where we start flipping the switch and
moving it directly to the customer.” - Michael Malfa






Resources Mentioned:


Michael Malfa LinkedIn

Boardwalk Insurance

Reach out to Ryan Hanley

Rogue Risk

Finding Peak



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https://unpluggedstudios.fm.

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