Just Do Something That is Different with Derek Hayden

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In this episode of The Ryan Hanley Show, Ryan Hanley sits down
with Derek Hayden.





Derek Hayden is a Certified Risk Architect at Dansig Insurance
Risk Advisors and winner of The Protege Reality Show.





I believe Derek is the epitome of a "Human-Optimized"
agent. 





This is a tremendous conversation with a tremendous independent
agent.





Don't miss this episode...





Episode Highlights:


Derek discusses the hard market, and how they prepared for
it. (7:13)

Derek mentions that clients are scared to make the first
move, but it is now getting to the point where they are willing
to open the box and see what can be done.
(13:19)

Ryan mentions that one mistake they made was spreading their
premium out too wide, and if he could do it again, he probably
would take half the carrier appointments and just dial in writing
business with those carriers. (22:27) 

Derek expresses frustration at the lack of give and take in
the insurance industry and how carriers can just drop accounts
after agents put in a lot of effort to make them less risky.
(27:20)

Derek shares his own experience of feeling like a mere pawn
in the industry despite his 11 years of experience.
(35:20)

Derek shares that he uses video proposals for about 80% of
his small commercial and personal lines proposals, and for larger
accounts, he prefers to go in person. (42:03)

Derek shares how he sets up his video proposal for his
clients. (49:34)

Derek suggests that smaller hometown insurance agents should
develop a unique value proposition that can improve clients'
business or income, and take advantage of free tools offered by
carrier reps to attract and retain accounts.
(54:51)









Key Quotes:


“On those key accounts, those bigger prospects, I do the
video submission. I feel like that changes. It's more like, they
feel like more a part of the account versus just reading
something on paper. They feel like they can see the building
through video, see what we're doing.” - Derek Hayden

“All you got to do is develop a value proposition that's
unique compared to any other agent, whether it's a captive or
independent agent, develop a value proposition that you can
consistently deliver, and follow through on.” - Derek Hayden






Resources Mentioned:


Derek Hayden LinkedIn

Dansig Insurance Risk Advisors

Reach out to Ryan Hanley

Rogue Risk

Finding Peak






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GoHighLevel: It's time to take your business workflow to the
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Perspective.co: The #1 funnel builder for lead generation:
https://link.ryanhanley.com/perspective



--


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This show is part of the Unplugged Studios Network — the
infrastructure layer for serious creators. Learn more at
https://unpluggedstudios.fm.

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