Doug Benz on Being the Coolest Insurance Agent in Western New York

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





Doug Benz, co-founder of New Buffalo Insurance (with his
incredible wife, Liz Benz), is one of my personal favorite people
in the insurance industry. 





One of the things that I enjoy about Doug is he always has one
eye on the future while staying true to his professional
insurance agent roots. 





I loved this conversation and I'm sure you will too...





Episode Highlights:


Doug discusses how insurance sales used to be a secret
business controlled by families and how people outside those
families didn't know how much money you could make doing it or
what it was really all about. (7:15)

Ryan mentions that some business owners prioritize maximizing
their personal income over growing their agency, and how this can
negatively impact their ability to attract and retain employees.
(13:21)

Doug shares why he decided to take a field trip to New York
City, and how it changed his life. (24:20)

Doug believes that the world is returning to a better spot,
and people are buying buildings and doing things again, leading
to more insurance needs. (36:35)

Ryan discusses the challenges and opportunities for small
businesses in a hardening market and the importance of marketing
and adding value during this time. (39:39)

Doug shares how he shifts his mindset when he's going into
dark places and how it it helps in an industry many different
dimensions. (48:00)

Doug mentions that discipline and clarity are essential for
success, but getting into a rhythm and feeling good is hard.
(50:59)






Key Quotes:


“I'm excited about this year. I feel like last year was just
like the one year since we started. It was just like, what is
going on? And in terms of you know, we had some nice growth from
premiums on the rise, but in terms of like new business, it was
awful compared to the years prior. And I'm like what's going on?
So, it feels like we're back on track this year, a little bit.
But it's like a little bit of scariness out there. I'm not gonna
lie.” - Doug Benz 






Resources Mentioned:


Doug Benz LinkedIn

New Buffalo Insurance

Reach out to Ryan Hanley

Rogue Risk

Finding Peak



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This show is part of the Unplugged Studios Network — the
infrastructure layer for serious creators. Learn more at
https://unpluggedstudios.fm.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for
information about our collection and use of personal data for
advertising.