What if the secret to scaling your business isn't working harder —
but getting the right financial expertise in your corner? In this
episode of The Grown Up Business Podcast, Paul Avins is joined by
Matthew Mills — Chief Commercial Officer at the CFO Centre, a
global leader in fractional CFO services operating across 17
countries with over 750 CFOs worldwide. Matthew shares how the CFO
Centre has scaled from its launch in 2001 to become the pioneers of
the fractional CFO industry — and why most entrepreneurs don't
realize they need this support until they're already drowning in
spreadsheets, cash flow crises, and sleepless nights. Together,
Paul and Matthew unpack what a fractional CFO actually does, when
the right time is to bring one into your business, and why having
someone who's "been there, seen it, done it" sitting
shoulder-to-shoulder with you can be the difference between scaling
sustainably or selling your business for half its value. This
episode is essential listening for founders and CEOs who want to
stop firefighting their finances, gain visibility over cash flow
and profitability, and build a business that's genuinely exit-ready
— whether they choose to sell or not. Key Takeaways What a
fractional CFO actually is — and why they're different from
accountants When the right time is to bring a CFO into your
business (hint: it's probably sooner than you think) The three
financial focus areas every CEO should prioritize: profitability,
cash flow, and business value Why most entrepreneurs confuse
revenue growth with real value creation The most common financial
mistakes that kill business value during exit Why poor financial
data can halve your business valuation during due diligence How the
right CFO can renegotiate bank terms and unlock millions in cash
flow Why selling your business might not be the answer — and how to
fall back in love with it instead The emotional side of building
value: time, peace of mind, and freedom aren't just financial
metrics About the Guest Matthew Mills is the Chief Commercial
Officer at the CFO Centre, a global network of over 750 fractional
CFOs operating in 17 countries. The CFO Centre pioneered the
fractional CFO model and specializes in helping scale-up businesses
gain financial clarity, improve profitability, manage cash flow,
and prepare for exit. Matthew brings a unique perspective to
business leadership, having previously played professional football
in the Premier League and Indian Super League before transitioning
into the world of finance and business growth. He occasionally
appears as a football pundit on Sky Sports. Next Steps Apply it now
Identify one financial area where you lack visibility or control —
and ask yourself: could a fractional CFO help me solve this faster
than I can alone? Connect with the CFO Centre Visit
www.cfocentre.com to learn more about fractional CFO services and
book a free strategic review. Meet Matthew and the CFO Centre team
Grab your ticket to the Scale-Up Summit and have a conversation
with Matthew and his network: www.scaleupsummit.co.uk Scale with
Paul If this episode resonated, Paul's work focuses on helping
founders step out of the day-to-day and scale with structure and
confidence. Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale-Up
Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul
Avins Paul Avins is a scale-up business coach and founder of the
Grown-Up Business framework. He works with founders and CEOs to
help them move from operator to scale-up leader — building
businesses that grow sustainably, scale beyond the founder, and
create real enterprise value. Paul's work focuses on disciplined
leadership, high-performing teams, and systems that replace chaos
with clarity. Level Up. Team Up. Scale Up. Fire Up.
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