What if the secret to building a seven-figure business by age 24
isn't working harder — but mastering the fundamentals of attention,
personal branding, and relentless execution? In this episode of The
Grown Up Business Podcast, Paul Avins is joined by Liv Conlon —
entrepreneur, bestselling author, and founder of two seven-figure
businesses by the time she was 24 years old. Recorded live at the
Grown-Up Business Retreat, this behind-the-scenes Q&A session
captures Liv answering every question from the audience — and
sharing strategies that most entrepreneurs never implement. From
building a personal brand that generated over a million in revenue
with zero ad spend, to writing two books in under 10 days combined,
to running a multi-million pound business while working 10-hour
deep work sessions starting at 4am with a four-month-old baby —
Liv's approach shatters limiting beliefs about what's possible.
Together, Paul and Liv unpack why personal branding is the fastest
path to scale, how she turned a £1,000 direct mail campaign into
£87,000 in sales, the exact structure she used to write her books,
how she systematized her business to move to Spain, and why most
people fail to take action even when they know exactly what to do.
This conversation is raw, tactical, and unapologetically honest
about what it takes to build a grown-up business that scales. This
episode is essential listening for founders and CEOs who want to
stop making excuses, start executing at a higher level, and finally
break through the barriers holding them back from serious growth.
Key Takeaways Why personal branding is the fastest way to scale —
and how Liv built a million-pound business with zero ad spend The
exact 45,000-word book structure: 15 chapters, 3,000 words each, 10
subheadings of 300 words How a £1,000 direct mail campaign
generated £87,000 in mastermind sales — and why direct mail
outperforms digital The power of deep work: how Liv runs two
seven-figure businesses working 10-hour focused sessions daily Why
99% of UK entrepreneurs won't put their face out there — and why
that's your biggest opportunity How to systematize your business so
you can step away without it falling apart Why recording for the
delete button removes the fear of creating content How working for
free as a mentor's intern fast-tracked Liv's success at 16 Why the
best investments are often the ones that didn't work — and what a
$25,000 glass of water taught her The mindset shift from "hard work
equals success" to leveraging systems and recurring revenue About
the Guest Liv Conlon is a serial entrepreneur, bestselling author
of Too Big For Your Boots and Stage Your Boss, and founder of two
seven-figure businesses built before the age of 24. She started her
first business at 16 with no funding or experience, scaling it to
over a million in revenue by age 21. Liv is also the founder of the
Too Big For Your Boots charity, which teaches entrepreneurship to
young people in schools. She specializes in personal branding,
direct marketing, and building scalable service-based businesses.
Next Steps Apply it now Identify one area where fear of putting
yourself out there is costing you growth — and record one piece of
content this week. Scale with Paul If this episode resonated,
Paul's work focuses on helping founders step out of the day-to-day
and scale with structure and confidence. Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale-Up
Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul
Avins Paul Avins is a scale-up business coach and founder of the
Grown-Up Business framework. He works with founders and CEOs to
help them move from operator to scale-up leader — building
businesses that grow sustainably, scale beyond the founder, and
create real enterprise value. Paul's work focuses on disciplined
leadership, high-performing teams, and systems that replace chaos
with clarity. Level Up. Team Up. Scale Up. Fire Up.
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