What if the secret to scaling your business isn't doing more — but
doing the right things with ruthless focus? In this episode of The
Grown Up Business Podcast, Paul Avins is joined by Pete Wilkinson —
ultra-athlete, MBA graduate, and creator of the 1-3-5 System and
Reclaro, the execution software helping companies translate
strategy into daily action. Pete shares how his corporate
background, MBA studies, and Ironman training led him to design a
framework that solves one of business's biggest problems: the gap
between strategy and execution. Together, Paul and Pete unpack why
most strategies fail, the difference between being busy and being
productive, and how to measure what actually matters — leading
indicators, not just lagging ones. They explore why most businesses
try to do too much, how clarity on outcomes drives alignment, and
why training your team is non-negotiable if you want to scale
sustainably. This episode is essential listening for CEOs and
founders who want to stop firefighting, start leading
strategically, and build businesses that execute with discipline
and focus. Key Takeaways Why most strategies fail — and the three
reasons execution breaks down The difference between efficiency
(doing things right) and effectiveness (doing the right things) How
to identify and measure leading indicators that predict success —
not just lag measures like sales and profit Why clarity on outcomes
is the foundation of alignment across your team The 1-3-5 System:
one vision, three objectives, five key results — and why simplicity
beats complexity Why most businesses don't invest in training their
teams — and how that costs them growth How endurance sport mirrors
business — and why treating business like an ultra-marathon changes
everything Why energy, recovery, and focus are competitive
advantages in scale-up leadership The courage to say no: why doing
less with more focus unlocks faster growth About the Guest Pete
Wilkinson is the creator of the 1-3-5 System, author of
Unstoppable: Using the Power of Focus to Take Action and Achieve
Your Goals, and founder of Reclaro — execution software that helps
businesses turn strategy into action. With an MBA and a corporate
background in energy, Pete has spent years studying what separates
businesses that execute from those that stall. He is also an
ultra-athlete who has completed Ironman triathlons and trained with
UK Special Forces, applying the principles of endurance sport to
business performance. Next Steps Apply it now Ask yourself: are you
being efficient or effective? Focus on doing the right things first
— then get efficient at them. Learn more about the 1-3-5 System
Visit reclaro.com to explore the software, book a discovery call,
or access free templates and resources. Connect with Pete Wilkinson
on LinkedIn Scale with Paul If this episode resonated, Paul's work
focuses on helping founders step out of the day-to-day and scale
with structure and confidence. Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale-Up
Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul
Avins Paul Avins is a scale-up business coach and founder of the
Grown-Up Business framework. He works with founders and CEOs to
help them move from operator to scale-up leader — building
businesses that grow sustainably, scale beyond the founder, and
create real enterprise value. Paul's work focuses on disciplined
leadership, high-performing teams, and systems that replace chaos
with clarity. Level Up. Team Up. Scale Up. Fire Up.
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