What does it really take to grow a business from a side‑hustle into
a multi‑million‑pound, award‑winning brand? In this
episode, Paul Avins talks to Sheena Marsh, founder
of Oxford Garden Design and RHS Gold Medal winning
garden designer, about her journey from the classroom to building
one of the UK’s top garden design companies. Sheena shares her
honest story of overcoming bullying, facing financial fears, and
making the terrifying leap from solopreneur to CEO. Today, her
company turns over more than £2 million a year, employs 30+
people, and works with dream clients creating beautiful,
wildlife‑friendly gardens. Whether you run a service business, a
creative brand, or you’re ready to scale past seven figures,
Sheena’s story is packed with lessons on leadership, focus and
resilience. Key Takeaways Why the hardest moment of Sheena’s career
became the foundation of her success The identity shift of hiring
employee number one — and why it changed everything The danger of
chasing money over alignment (and the costly mistake it caused) How
to say no to the wrong clients so you can attract the
right ones Why a predictable business is better than an exciting
one if you want freedom The power of pruning — how to cut back
distractions, people and products to grow stronger Why financial
dashboards and a CFO are essential once you pass seven figures How
passion fuels profit — and why your energy disappears if your heart
isn’t in it The branding impact of winning high‑profile awards like
RHS Gold and People’s Choice About Sheena Marsh Sheena
Marsh is the Founder of Oxford Garden Design, one of the
UK’s leading garden design and landscaping companies. Starting her
career as a teacher, Sheena took the bold leap into
entrepreneurship after adversity pushed her to follow her passion
for gardens and design. Over the last 20 years, she has transformed
Oxford Garden Design from a small solo venture into
a multi‑million‑pound business with over 30 employees,
delivering award‑winning garden and landscape
projects across the UK. Sheena is also a Royal
Horticultural Society (RHS) Gold Medal Winner, and her company won
the coveted People’s Choice Award at RHS Malvern, making
history by taking home four awards for a single show garden. Today,
Sheena is recognised not only for her stunning designs, but also
for her leadership in running a true “grown‑up
business” — one that’s predictable, profitable and no longer
depends on her day‑to‑day presence. Beyond business, Sheena is on a
mission to educate homeowners on how simple changes in their
gardens can help wildlife and biodiversity thrive. Resources
& Links Connect with Sheena Marsh on
LinkedIn — linkedin.com Learn more about Oxford
Garden Design — Oxford Garden Design Follow Paul
Avins for Scale Up insights on LinkedIn — Paul Avins |
LinkedIn Transform your business at the Grown Up Business
Retreat — The Grown Up Business Retreat 2025 Next Steps
Action Now: Write down the 3 actions from this episode
you’ll apply in your business over the next 72 hours. Think bigger:
Want to grow your business to the next level — get your free
resources at Paul Avins Scale Up: Get actionable tips from
Paul in your inbox every Saturday, Subscribe to Scale Up Saturday
Newsletter Level Up: Book a Call with Paul and Get ready to level
up your business and transform your life!
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