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  4. Transforming Time into Assets: The Million-Pound LinkedIn Strategy
There’s an epidemic of short-term thinking right now on LinkedIn
and it’s killing people’s chances of actually building networks
that create long-term value. In this episode of the Grown Up
Business Podcast, Paul sits down with Mike Jones, CEO
of Beep2B and one of the UK’s leading experts in LinkedIn
social selling. Mike has generated over £100 million in
revenue for himself, his clients and partners in the last 15
years using LinkedIn as a platform for relationship-led
growth, not spam tactics. Together, Paul and Mike pull back
the curtain on what really works right now on LinkedIn and why
most of the training and cold-message “hacks” out there are
complete rubbish. If LinkedIn is already part of your marketing (or
you know it needs to be), this episode will give you
the strategic framework to turn it into seven figures of
opportunity. Key Takeaways The 7 behaviours every
entrepreneur must master to generate seven figures on LinkedIn How
to build long-term asset value in your network instead of
chasing short-term metrics Why sending “spray and pray” spam
messages kills your brand — and what to do instead The role
of AI and automation in outreach (and where it undermines
trust) Why trust-based conversations and hand-raiser
questions will always outperform pitch-heavy DMs How treating
your network as a strategic investment compounds into
opportunities years later About Mike Jones Mike Jones is the
CEO of Beep2B, a LinkedIn marketing productivity company
helping world-class businesses grow faster through authentic
digital relationships. He combines tactics, training and
technology to free up leaders from wasting time on LinkedIn
and instead give them a consistent pipeline of inbound leads,
strategic partnerships and high-value opportunities. Resources
& Links Connect with Mike Jones on
LinkedIn — Mike Jones | LinkedIn Learn more
about Beep2b — B2B Marketing & Lead Generation -
Beep2B Follow Paul Avins for Scale Up insights on
LinkedIn — Paul Avins | LinkedIn Transform your business at
the Grown Up Business Retreat — The Grown Up
Business Retreat 2025 Next Steps Action Now: Write down the 3
actions from this episode you’ll apply in your business over
the next 72 hours. Think bigger: Thinking about scaling your
business — get your free resources at Paul Avins Scale Up: Get
actionable tips from Paul in your inbox every Saturday, Subscribe
to Scale Up Saturday Newsletter

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