What happens when a five-year-old girl changes the entire course of
your life? In this thought-provoking episode of the Grown Up
Business Podcast, Paul Avins sits down with High-Performance Coach
and former JP Morgan derivatives head Rich Waterman to
explore one of the most powerful transformations you’ll hear on the
show. Rich shares the moving story of Leonor — his
friend’s young daughter whose battle with a terminal illness became
the catalyst for his life’s work. Helping to raise emergency funds
for her treatment opened his eyes to the power of community,
commitment, and the extraordinary impact of turning pain into
purpose. Together, Paul and Rich unpack how entrepreneurs can
channel suffering into fuel for growth, how presence is the new
currency of leadership, and why sometimes the shortest lives leave
the greatest legacies. If you’ve ever wondered how to reframe
setbacks into rocket fuel, or how to build a business and life
truly aligned to your legacy, this episode is essential listening.
Key Takeaways Turning Pain into Purpose: The most powerful catalyst
for personal and professional growth is learning how to transform
suffering into service. The Power of Commitment: Rich’s moment of
saying “we’ll make this happen” for Leonor’s treatment shaped his
philosophy on leadership and focus. Past, Present, Future Model:
How to reframe your thinking by using the past as a resource, the
present as practice, and the future as full-colour vision. Presence
is Leadership: Top performers plateau when they fail to manage
switching “on” and “off.” Learning to be present is now a strategic
advantage. Legacy is not Time-Based: The measure of a life
well-lived isn’t length, it’s the scale of impact on others. Leonor
remains a profound example of this truth. About Rich Waterman Rich
Waterman is a High-Performance Coach, mentor, and speaker with a
unique background that bridges finance, sport, and psychology.
After a decade as Head of Derivatives Structuring at JP
Morgan, Rich went on to launch sports analysis businesses working
with the England Rugby World Cup-winning team and international
cricketers. He later became the first UK-based Senior Trainer
for Tony Robbins, coaching teams and teaching leadership at
global events. Today, Rich runs Get Rich Coaching, helping
entrepreneurs, executives, and athletes unlock performance,
presence, and purpose. Resources & Links Connect with Rich
Waterman — richwaterman.com Connect with Rich Waterman on
LinkedIn — linkedin.com Follow Paul Avins for
Scale Up insights on LinkedIn — Paul Avins | LinkedIn
Transform your business at the Grown Up Business
Retreat — The Grown Up Business Retreat 2025 Next Steps
Action Now: Write down the 3 actions from this episode
you’ll apply in your business over the next 72 hours. Think bigger:
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value takes time — get your free resources at Paul Avins Scale
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