What if the secret to scaling your business isn't working more
hours — but sleeping better ones? In this episode of the Grown Up
Business Podcast, business strategist Paul Avins sits down
with Sammy Margo, chartered physiotherapist, bestselling
author of "The Good Sleep Guide", and founder
of SmartPhysio — a successful 27-person physiotherapy
practice in London. Discover how Sammy went from working 15-hour
days as the first female physiotherapist in professional
football to building a thriving healthcare business while
mastering the science of sleep optimization. This conversation
reveals why sleep isn't a luxury for entrepreneurs — it's a
strategic advantage. Together, Paul and Sammy unpack the 10
evidence-based sleep strategies that can transform your
cognitive performance, decision-making ability, and business
results. From sleep architecture and strategic wind-downs to
bedroom optimization and caffeine timing, this episode provides
practical tools for high-performing entrepreneurs who
want to scale their businesses without sacrificing their health. If
you're a business owner struggling with fatigue, making poor
decisions due to sleep deprivation, or wondering how to maintain
peak performance while scaling, this episode is essential
listening. Key Takeaways How sleep quality directly
impacts entrepreneurial performance and business
decision-making The 10 strategic sleep optimization
techniques every CEO should master for peak cognitive function
Why tracking your "sleep architecture" with wearables can unlock
better business performance How to create a strategic
wind-down routine that transitions your brain from work mode
to recovery Sleep cycle science: Why 4-6 complete 90-minute cycles
are crucial for entrepreneurs The bedroom environment formula:
Cool (16-18°C), dark, quiet, and clutter-free spaces for optimal
rest Strategic caffeine and alcohol management to maximize
sleep quality without sacrificing productivity How power
napping strategies can boost afternoon performance for
business leaders Why "lose the snooze" — and how the snooze button
destroys sleep quality and morning productivity About Sammy Margo
Sammy Margo is a chartered physiotherapist, sleep
optimization expert, and founder of SmartPhysio, one of
London's premier physiotherapy practices with 27 team members. She
pioneered her field as the first female physiotherapist to
work in professional football at Barnet FC, and has worked
with elite athletes across the world. Sammy is the bestselling
author of "The Good Sleep Guide" (featuring a foreword by
celebrity chef Nigella Lawson), and regularly contributes
sleep and wellness content to major UK publications
including Daily Mail, Telegraph, and Observer. She has
appeared on QVC, consulted for Dreams Beds, and speaks at
high-level business events about the connection between sleep
optimization and executive performance. Her expertise
combines sports physiotherapy, sleep science, and business
scaling — making her uniquely positioned to help entrepreneurs
optimize their health while building successful companies.
Resources & Links Get "The Good Sleep Guide" by Sammy Margo —
Available on Amazon and all good bookstores Progressive Muscle
Relaxation video by Sammy — PMR (Progressive Muscle Relaxation)
Learn more about SmartPhysio — smartphysio.co.uk Connect with Sammy
Margo on LinkedIn — linkedin.com/in/sammymargo Follow Paul Avins
for Scale Up insights — Paul Avins | LinkedIn Next Steps Action
Now: Write down the 3 sleep habits from this episode you'll
implement in the next 72 hours and test how they impact your
performance. Think Bigger: Ready to treat sleep like the business
asset it is? Start tracking your sleep data and building your
strategic wind-down routine tonight. Scale Up: Get actionable tips
from Paul in your inbox every Saturday, Subscribe to Scale Up
Saturday Newsletter Level Up: Book a Call with Paul and Get ready
to level up your business and transform your life!
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