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  3. The Grown UP Business Podcast Podcast
  4. The £500M LinkedIn Expert: I Lived In A Caravan! The Risk That Kills Founders - Richard Woods
What if scaling from 1 to 154 people in just 12 months wasn’t about
working harder — but building smarter systems? In this episode of
The Grown Up Business Podcast, Paul Avins is joined by Richard
Woods — three-time bestselling author, serial entrepreneur, and
creator of LinkedIn Breakfast. Richard shares how he scaled a
business from a one-person operation to a 154-strong team in just
over a year by systemising execution, building offshore teams, and
applying disciplined leadership over distraction. Together, Paul
and Richard unpack what a grown-up business really looks like — and
why most founders stay stuck firefighting instead of leading. This
episode is essential listening for founders and CEOs who want to
scale fast without chaos, step out of operator mode, and lead with
clarity. Key Takeaways How Richard scaled from 1 to 154 people in
12 months using offshore teams Why discipline beats dopamine when
it comes to growth and focus The danger of coaching without
accountability — and what actually drives results How simple CEO
dashboards and numbers create freedom Why most founders stay
reactive — and how to start leading strategically About the Guest
Richard Woods is a serial entrepreneur, investor, keynote speaker,
and author of The Million Dollar Sprint. After building and selling
three businesses and appearing on The Apprentice, Richard cracked
the code to scalable growth by combining coaching, systems, and
fully trained offshore teams. His strength lies in making complex
growth simple — and repeatable. SPECIAL SHOW OFFER - 1:1 with
Richard Woods to look at how to effectively outsource the things
you should not be doing yourself - Book a Call:
https://api.leadconnectorhq.com/widget/booking/LePXwEpmKlWpZpAS8ib6
Next Steps Apply it now Identify one area of your business you’re
still doing yourself — and systemise or delegate it. Scale with
Paul If this episode resonated, Paul’s work focuses on helping
founders step out of the day-to-day and scale with structure and
confidence. Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale-Up
Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul
Avins Paul Avins is a scale-up business coach and founder of the
Grown-Up Business framework. He works with founders and CEOs to
help them move from operator to scale-up leader — building
businesses that grow sustainably, scale beyond the founder, and
create real enterprise value. Paul’s work focuses on disciplined
leadership, high-performing teams, and systems that replace chaos
with clarity. Level Up. Team Up. Scale Up. Fire Up.

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