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iHeartMedia's "Guaranteed Human" Pivot Will Make You Rich

iHeartMedia's "Guaranteed Human" Pivot Will Make You Rich

Finding Peak with Ryan Hanley vor 4 Monaten

iHeartMedia rolled out a new tagline: Guaranteed Human.

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iHeartMedia rolled out a new tagline: Guaranteed Human.

Not better content. Not award-winning journalism. Not bigger
distribution. Guaranteed Human. Two words. That is what one of
the largest media companies on the planet decided to lead with.

They have the research to back it up. 90% of listeners want their
media made by humans. This includes people who use AI themselves
every single day. Consumer preference for AI-generated content
dropped from 60% in 2023 to 26% today. In less than two years,
the floor fell out.

The AI content flood did not make creators obsolete. It created a
valuable scarcity. It created an attention void. Every brand,
every media company, every platform flooded the zone with AI
content. Faster. Cheaper. More of it. And the consumer said no
thank you. They said it loudly with their attention and their
wallets.

When everything looks the same and hits the same predictable
beats, the human who shows up with a real point of view becomes
the only thing worth paying for.

The new scarcity is not production quality. It is not your
distribution. It is not even your audience size. The new scarcity
is a real human with a real point of view who has earned the
right to hold it.

If you are blasting out AI slop, you are competing in a race to
the bottom. If you are leaning into your specific, nuanced,
contrarian humanity, you are building a moat that compounds over
time.

In this episode I break down the economics behind this shift, the
2022-2026 timeline that got us here, and the three-move playbook
to price yourself like the scarcity you are:

Name your point of view

Put it on record consistently

Price it like the scarcity that it is

You have a voice that no LLM can replicate because it was built
from your life, not some mashup of data points. Name that point
of view. Put it on record. Price it accordingly.

I help founders & executives generating more than $10M in
revenue find their Easy Mode. Start here:
https://ryanhanley.com/subscribe Watch this episode on YouTube:
https://www.youtube.com/ryanmhanley

Connect with Ryan Hanley

Website: https://ryanhanley.com

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Full transcript, clips, and more:
https://ryanhanley.com/podcast/iheartmedias-guaranteed-human-pivot-will-make-you-rich

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