How 3 YouTubers Built a WorldTour Cycling Team | Bas Tietema | Unibet Rose Rockets)

Three YouTubers and a PowerPoint presentation. That's how Unibet
Rose Rockets started in 2023 — and this year they lined up at the
Giro d'Italia.


Bas Tietema sits down with Max and Alex to unpack how a
content-first team cracked professional cycling: signing Dylan
Groenewegen, chasing UCI ranking points to guarantee a Tour de
France start, why most WorldTour teams still don't understand
content, and the uncomfortable truth about whether cycling teams
can ever actually make money.


Plus: a rapid-fire round covering dream signings, favourite
races, and the one UCI rule Bas would scrap.


New episodes every Monday and Wednesday, with daily coverage
through the Tour de France.