Will the escalating cost of media sports rights change what we can watch?
vor 1 Jahr
Free to air TV was once the only place to watch your favourite
football match, but that could change as streaming services and
tech companies now compete for sports media rights. Sports
bodies sell their rights to broadcasters, who then sell advertising
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Formerly The Money, The Economy, Stupid is your weekly guide to the world of business, economics and finance. Every Thursday, economist Peter Martin is joined by a team of sharp young thinkers for a fresh conversation about the financial stories making...
The Economy, Stupid
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Beschreibung
vor 1 Jahr
Free to air TV was once the only place to watch your favourite
football match, but that could change as streaming services and
tech companies now compete for sports media rights.
Sports bodies sell their rights to broadcasters, who then sell
advertising slots or subscriptions, so the clubs and athletes get
paid. While this mostly remains the case in Australia, the
global value of these rights will this year surpass $US 60
billion with Amazon Prime, NBC and ESPN joining up for the rights
to both men's and women's basketball.
Guests:
Minal Modha, Head of Sport at research firm, Ampere Analysis
Ben Strauss, Sports and Media Reporter at The Washington Post
David Rowe, Emeritus Professor of Cultural Research at the
University of Western Sydney
Tim Burrowes, publisher of the media and marketing industry
newsletter, Unmade.
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