How to get Personal Branding right - best practices discussed by Pia Frey from Opinary, Manuel Hinz from CrossEngage, Bob Hardt and Florian Heinemann from Project A | PAP#048

What is the main purpose of personal branding in the B2B
context? Is it increasing sales or building employer branding?
What are the best channels to facilitate the personal brand? Is
LinkedIn or XING more suitable? And what about formats? Should
one use whitepapers, videos or podcasts?


 


On our B2B Marketing & Sales Day by Project A, Florian
Heinemann moderated a panel discussion and asked experts from
Opinary, CrossEngage and Project A about their experiences and
best practices of personal branding to clarify the questions many
B2B companies face these days.


 


Guest: Pia Frey, Co-founder at Opinary; Manuel Hinz,
Founder at CrossEngage; Bob Hard, Senior Communications Manager
at Project A


Moderator: Florian Heinemann, Founding partner at Project
A


Language: English


RSS Feed:
 http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


Newsletter:
https://www.project-a.com/en/media/newsletter