Using LinkedIn for Lead Generation - with Michael Riegel, Founder and CEO of COMTRAVO @ B2B Marketing & Sales Day | PAP#049

Which channel works best to acquire new customers in the
B2B context? Who is my customer at all and how can I effectively
reach this person and generate a lead?


 


Michael Riegel, Founder and CEO of COMTRAVO, explains the
importance of first defining the target group before specifically
targeting the audience using the opportunities LinkedIn provides.
He then gives insights into how to effectively educate the
audience about the product or service and how to retarget them
using multiple touchpoints in order to successfully generate a
lead.


 


Guest: Michael Riegel, Founder of COMTRAVO


Language: English


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