The Dixa Sales Playbook - Five factors to consider for a successful sale - with Anders Mayntzhusen, CCO @ Dixa | PAP#050

What does it take to develop a good sales department? And
how can you then get customers through the sales funnel with the
highest possible conversion rate in the B2B space?


 


Anders Mayntzhusen is the CCO of Dixa, a customer
engagement platform that brings together all customer interaction
with the business in one platform including live chat, email,
phone and messaging. On the B2B Marketing & Sales Day by
Project A, he explains how Dixa created a pentagon model that
serves as a playbook for executive sales and business
development. The "Sales Playbook" consists of five Ps namely
process, procedure, props, product and most importantly: people.
Anders explains in depth how these five factors are
interdependent for a successful sale.






Guest: Anders Mayntzhusen, CCO of Dixa


Language: English


RSS Feed:
 http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


Newsletter:
https://www.project-a.com/en/media/newsletter