The Customer Decision Journey - with Julian Fornoff, CMO & Head of Business Development @Store2be | PAP#051

How are decisions made in the B2B space? What are the
factors that influence the decision-making process and who is
actually the one person that has the most influence?


 


Julian Fornoff, CMO and Head of Business Development at
Store2be explains that it is actually more important to know HOW
decisions are made instead of only knowing WHO makes them. From
external sources such as online resources or competitors over
hard and soft factors like costs or trust, there are many
different factors that have an impact on the decision making
process of B2B companies.






Guest: Julian Fornoff, CMO and Head of Business Development
at Store2be


Language: English


RSS Feed:
 http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


Newsletter:
https://www.project-a.com/en/media/newsletter