AZOWO by Project A - Combining Sales & Marketing Activities to Master Lead Generation - with Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst @ Project A | PAP#052

Why do marketing and sales always work in silos - isolated
and independent from each other? Wouldn't it be fruitful to push
for more collaboration between those teams?


 


Andres Tapia and Corinne Herberg from Project A use the
example of AZOWO to illustrate the advantages of the cooperation
between marketing and sales. Not only can personas be defined
more precisely, but also meeting structures, reportings and
budgets can be optimised. These are only a few of the many
advantages. Have a listen for more!






Guest: Andres Tapia, Head of Marketing & Corinne
Herberg, Sales & Customer Success Analyst at Project A


Language: English


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Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


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