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AZOWO by Project A - Combining Sales & Marketing Activities to Master Lead Generation - with Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst @ Project A | PAP#052

AZOWO by Project A - Combining Sales & Marketing Activities to Master Lead Generation - with Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst @ Project A | PAP#052

Project A Podcast vor 7 Jahren

0:00

22:18

Why do marketing and sales always work in silos - isolated and
independent from each other? Wouldn't it be fruitful to push for
more collaboration between those teams?

Andres Tapia and Corinne Herberg from Project A use the example
of AZOWO to illustrate the advantages of the cooperation between
marketing and sales. Not only can personas be defined more
precisely, but also meeting structures, reportings and budgets
can be optimised. These are only a few of the many advantages.
Have a listen for more!

Guest: Andres Tapia, Head of Marketing & Corinne Herberg,
Sales & Customer Success Analyst at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter