How Picnic conquered the Dutch food market in a very short time - with Daniel Gebler, CTO Picnic & Stephan Schulze, CTO at Project A Ventures | PAP#054

What structures are necessary to face an extremely rapid
company growth?


How to overcome siloed organizational behavior and which
technical systems can be recommended for analysis and
management?


 


Picnic is an online supermarket, that delivers
groceries in the low-price segment directly to people's homes
without delivery costs. With this service they met a huge
customer need and the company has been growing very fast since
then. Due to this, they build up such an effective infrastructure
that supported them to become a very successful
company in the Netherlands in a very short
time. Facing the
challenges of this enormous growth from a team of 30 people up to
a team of 3000 people, structural changes were indispensable.
Daniel Gebler, CTO of picnic, explains what was needed regarding
the products the company has, the organizational structure and
the technical requirements.


 


Find out in our podcast about how teams are organized
around product clusters, how they work with a dual leadership
model, how they define their KPI's and also how they organize
their data analytics.


 


Guest: Daniel Gebler, CTO at Picnic


Host:  Stephan Schulze, CTO at Project A
Ventures


Language: English


RSS Feed:
 http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


Newsletter:
https://www.project-a.com/en/media/newsletter