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How Picnic conquered the Dutch food market in a very short time - with Daniel Gebler, CTO Picnic & Stephan Schulze, CTO at Project A Ventures | PAP#054

How Picnic conquered the Dutch food market in a very short time - with Daniel Gebler, CTO Picnic & Stephan Schulze, CTO at Project A Ventures | PAP#054

Project A Podcast vor 7 Jahren

0:00

49:44

What structures are necessary to face an extremely rapid company
growth?

How to overcome siloed organizational behavior and which
technical systems can be recommended for analysis and management?

Picnic is an online supermarket, that delivers groceries in the
low-price segment directly to people's homes without delivery
costs. With this service they met a huge customer need and the
company has been growing very fast since then. Due to this, they
build up such an effective infrastructure that supported them to
become a very successful company in the Netherlands in a very
short time. Facing the challenges of this enormous growth from a
team of 30 people up to a team of 3000 people, structural changes
were indispensable. Daniel Gebler, CTO of picnic, explains what
was needed regarding the products the company has, the
organizational structure and the technical requirements.

Find out in our podcast about how teams are organized around
product clusters, how they work with a dual leadership model, how
they define their KPI's and also how they organize their data
analytics.

Guest: Daniel Gebler, CTO at Picnic

Host: Stephan Schulze, CTO at Project A Ventures

Language: English

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