Developments in b2b sales: How to cope with change - with Christoph Rösler, Director of Venture Development & Sales | PAP#055

Sales in the b2b sector have undergone significant changes
in the last three to five years. On the one hand, new channels
such as Linkedin have proven to be valuable for digital lead
generation. On the other, the availability of information online
has significantly affected the buying behavior of customers -
people don't want to be approached proactively. This means that a
switch in the acquisition process between the digital
self-service channels and one-to-one personal conversation with
your customer is not only challenging but also necessary.


Listen to Christoph Rösler, Director of Venture Development
& Sales at Project A, and Florian Heinemann, General Partner
at Project A, dive deep into the merging of marketing and sales
in the customer journey and whether traditional sales still have
a role in the modern b2b sector.


Guest: Christoph Rösler, Director of Venture Development
& Sales


Host: Florian Heinemann, General Partner at Project
A


Language: English


RSS Feed:
 http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


Newsletter:
https://www.project-a.com/en/media/newsletter