The BAD meetup: Marketing Attribution @ Project A - with Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO at Adtriba; and Philipp Werner, Chief Marketing Officer at Project A | PAP#056

Earlier this month we hosted the first edition of BAD
Meetup (Business and Data). The concept is to address real
business challenges that mid-sized startups face which can be
helped with by using data and automation. This edition focuses on
marketing attribution, its limitations, as well as
ideas for new developments in the field.


 


Listen to our panelists Yue Meng, Senior Data Scientist at
Delivery Hero; János Moldvay, Co-Founder and CEO of Adtriba; and
Philipp Werner, Chief Marketing Officer at Project A; dive deeper
into the challenges of working with platforms outside the Google
space, using impression-based attribution, updating your
attribution model, and getting stakeholders to implement these
models.


 


Guest: Yue Meng, Senior Data Scientist at Delivery Hero;
János Moldvay, Co-Founder and CEO at Adtriba; and Philipp Werner,
Chief Marketing Officer at Project A


Language: English


RSS Feed:
 http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/en/media/podcast


Newsletter:
https://www.project-a.com/en/media/newsletter