B2B Marketing: Finding the right marketing-mix, tool stack and team - with Björn Sjut, Co-Founder & Managing Director at Finc3 | PAP#058

Marketing activities of B2C and B2B companies differ,
that's for sure – but how exactly? What are the key components of
a successful B2B marketing mix and why should founders
consciously decide to either scale media budget or lead
research? 


What are the most promising channels and does Linkedin
really work as well for B2B companies as expected? How to even
assess this properly, given that attribution is even more
complicated than in B2C marketing as touchpoints with multiple
employees of a target company are very likely? 


And finally: What is a viable marketing tech stack to start
out with, how does it evolve over time and what profiles does a
high-performing B2B marketing team comprise of?


Listen to Björn Sjut, Co-Founder & Managing Director at
Finc3 and a renowned online marketing professional and 
Philipp Werner, CMO at Project A, discuss all things B2B
marketing.


 


Guest: Björn Sjut, Co-Founder & Managing Director at
Finc3


Host: Philipp Werner, CMO at Project A


Language: English


RSS Feed: 
http://project-a.libsyn.com/rss


 


If you want to know more about Project A check out:


Blog: https://insights.project-a.com


Podcast:
https://www.project-a.com/de/media/podcast


Newsletter:
https://www.project-a.com/de/media/newsletter