Linkedin: Challenging the Blue Giant - with Gianluca Lupo at Social Ads Meetup @Project A | PAP062

610 million professionals, 30 million company pages and
more than 50% feed engagement. Is the social network for
professionals ready to challenge the Blue Giant in the
advertising field? Linkedin Ads is a powerful platform, full of
opportunities but also challenges and obstacles - like pricing,
targeting options and creatives. Finding the right account and
campaign setup is the key to success. 


The roadmap of the advertisement platform development looks
very similar to Facebooks' of a few years ago. Indeed, 2019 was
the year were Linkedin rolled out interest targeting, lookalikes
and conversion based campaign optimisation; arrows which Facebook
has had in its quiver for years. Did Linkedin efforts manage to
cover the ground separating its technologies from Facebook
ones?


Listen to Gianluca Lupo, Display Marketing Manager, Project
A @Social Ads Meetup from 01.08.2019 discussing the
possibilities, best practices and developments of the Linkedin
Ads platform during the Social Ads Meetup at Project A Ventures.
We try to highlight the strength and weakness points of the
social network for professionals, giving at the same time a 360
degrees overview of its possibilities. Enjoy!


Guest: Gianluca Lupo - Display Marketing
Manager Project A Ventures


Language: English


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Podcast:
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