Targeting 2.0 - with Kasper Skou, CEO at Semasio | PAP068

With its targeting solutions, Semasio re-defined targeting.
Moving away from pre-defined taxonomies to a semantic approach to
holistically capture who the user is and how to target them
specifically. Semasio calls this "The Power of Semantic
Precision".


 


In this episode, Florian Heinemann, Partner at Project A,
and Kasper Skou, CEO at Semasio, talk about how targeting
solutions developed in the last decades and how marketers today
are able to reach very specific audiences.


 


Guest: Kasper Skou, CEO at Semasio 


Host: Florian Heinemann, Partner at Project A


Language: English


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