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Targeting 2.0 - with Kasper Skou, CEO at Semasio | PAP068

Targeting 2.0 - with Kasper Skou, CEO at Semasio | PAP068

Project A Podcast vor 7 Jahren

0:00

54:34

With its targeting solutions, Semasio re-defined targeting.
Moving away from pre-defined taxonomies to a semantic approach to
holistically capture who the user is and how to target them
specifically. Semasio calls this "The Power of Semantic
Precision".

In this episode, Florian Heinemann, Partner at Project A, and
Kasper Skou, CEO at Semasio, talk about how targeting solutions
developed in the last decades and how marketers today are able to
reach very specific audiences.

Guest: Kasper Skou, CEO at Semasio

Host: Florian Heinemann, Partner at Project A

Language: English

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