A closer look into Account Based Marketing - with Gianluca Lupo, Martin Bach and Bob Hardt | PAP082

Customer acquisition in a B2B environment can be very
challenging. The sales department is usually the main driver of
customer acquisition in early stages startups. Marketing
possibilities in this scenario are very limited and usually very
expensive. Account-Based Marketing is emerging as a solution to
this problem. This collaborative & cross-team strategy with a
deep focus into the businesses' needs and challenges is aiming to
solve the problem of the misalignment between marketing and sales
department in order to boost the acquisition of new
accounts.


 


Guests: Gianluca Lupo, Performance Marketing Manager at
Project A & Martin Bach, Senior Marketing Manager
at Project A


Host: Bob Hardt, Senior Communications Manager at Project
A


Write us: podcast@project-a.com