Startups and Brands | PAP#101

Why are most startups rather hesitant as far as branding is
concerned? When should startups ideally invest in their brand?
The "JVM Start-up Report", recently published by Jung von Matt –
the renowned creative agency, was a great occasion for our Chief
Brand Officer Simon Walter to speak with Jonas Bailly. Jonas is
Managing Director at Jung von Matt and one of the publishers of
the startup report. Together they discuss the importance of
branding for startups and whether the relationship between
creative agencies and startups is really that complicated.