The Brand-Market-Fit | PAP#106

In our latest podcast episode Finn Hänsel, Founder and
Managing Director of the Sanity Group and Simon Walter, Project
A's Chief Brand Officer, talk about branding in general and the
brand-market-fit in particular. Why should startups think about
branding, product, and marketing holistically and from the very
beginning? Why can it make sense also for startups to have more
than just one brand?  How can the brand-market-fit be
measured? What are the main differences between D2C and B2C when
it comes to brand management? Tune in to find out!