US go-to-market strategy for European scale-ups | PAP#109

What does it take for a European scale-up to nail
go-to-market in the US? Charlotte, our Head of Venture
Development, picked the brain of Scott Sinatra who is Chief
Revenue Officer at Dixa, the customer engagement platform and
Project A portfolio company. 


As a global sales leader with experience at Glassdoor and
Glint, Scott truly understands what it takes to internationalise
from a commercial perspective. He shares his best practices, who
to look for as your first hire on the ground, how to find a
strong sales leader like himself and what you need to have in
place as a company before you make the leap across the
pond.