With Sohrab Hosseini (Orq.ai) Season #13 Episode #2 |
#Marketing_021 Der Podcast über Marketing, Vertrieb,
Entrepreneurship und Startups *** www.orq.ai/
www.linkedin.com/in/sohrabhosseini/ *** In the "Marketing From Zero
To One" podcast, Sohrab Hosseini, co-founder of Orq.ai, talks about
his personal founder journey, from his first startups and a
difficult bankruptcy experience to building a new AI infrastructure
company in Amsterdam. He explains how Orq.ai helps companies build,
manage, and control AI applications and agents on one platform
instead of using many disconnected tools. A central topic of the
conversation is how the company adapted from prompt management to
full agent lifecycle management while working with clients across
many industries. The interview also covers fundraising, public
speaking, the differences between Europe and the U.S. startup
environment, and Sohrab’s advice for future founders, and students.
*** 01:19 – Sohrab’s background and founder journey 03:37 –
Personal lessons 05:55 – McKinsey, Tech transformation, and path to
Orq.ai 07:28 – From business rules to AI agent infrastructure 08:29
– Early stage of Orq.ai and founding context 10:01 – How past
failure shaped later decisions 10:37 – Meeting his co-founder
Anthony 11:13 – Starting with uncertainty 12:37 – First product and
first customers 14:21 – Customer problem and need for an AI
platform 14:53 – How Orq.ai works across models and providers 17:20
– Horizontal platform, different use cases 18:44 – Sales, GTM, and
product-led growth 21:26 – Clients, markets, and international
reach 21:53 – Pricing logic and usage-based model 24:56 – Public
speaking and founder visibility 26:43 – Recent U.S. trip and
differences between EU & US 30:30 – Fundraising and the 5
million seed round 32:43 – Why Orq.ai is different from niche AI
startups 33:39 – Product experience and developer adoption 36:50 –
Core value proposition of the platform 40:17 – Agent trend, fast
market changes, and product direction 43:32 – Typical use cases and
regulated industries 45:45 – Europe, sovereignty, and strategic
advantages 46:53 – Agents, SaaS change, and new user behavior 48:59
– Current product focus and next developments 50:54 – Advice for
European AI infrastructure founders 53:37 – Tips for students who
want to start a company
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