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  4. Adapt or Disappear! A Futurist’s Warning for Business Leaders | Mark van Rijmenam
By 2030 there will be two types of organizations: the ones that
use AI — and the ones that won’t exist. In this episode of the
Future Tax Podcast, Sebastian Thalhammer sits down with futurist
and author Mark van Rijmenam to explore what real adaptability
looks like in the AI era — beyond hype, beyond fear, and beyond
“let’s just buy a tool” — and why the real challenge is rarely
the tech itself, but the human side: fear, trust, incentives, and
the ability to evolve fast without losing what makes an
organization humane. We also connect these ideas to regulated
industries like tax, accounting, and finance, where AI forces a
new question on every professional and leader: What do you bring
to the table when knowledge becomes a button?

In this episode:

• The “two types of organizations by 2030” thesis

• How to create momentum for change without waiting for crisis —
and the 3E framework

• Why “tech-first transformation” fails (and what works instead)

• Transparency vs. black boxes: blockchain vs. generative AI

• Human-machine collaboration: where humans still win (and why it
matters)

• Countries competing for business (Estonia, e-residency,
frictionless setup) — and Europe’s challenge: regulation strength
vs. innovation speed

• A 10-year “future check”: what signals a humane AI transition?

Chapters:

00:00 Cold Open — Use AI or Die

01:05 Intro — Mark van Rijmenam & why 2030 is a real line in
the sand

03:10 Recurring patterns of successful people & organizations

05:10 Why change usually happens too late (external pressure vs.
leadership)

07:20 The 3E framework: Educate, Experiment, Execute (and
Empower)

11:10 The common failure mode: “buy a tool” transformation

13:20 Fear, jobs, and the human side of disruption

15:30 Transparency & incentives: who benefits from
complexity?

18:00 Blockchain vs. GenAI: where transparency increases — and
where it collapses

20:20 “Optimistic dystopian”: seeing the good, bad, and ugly of
tech

23:10 Leadership reality: you can’t take everyone with you

25:05 Skills that rise in the AI era: adaptation, judgment,
ethics, creativity

28:10 Human-machine collaboration: where professionals create new
value

30:20 Australia vs. Europe vs. USA/China: who moves — and why

34:10 Borders, business mobility, and how countries will compete

36:10 Estonia example: e-residency & reducing friction

38:10 Can Europe become a “United States of Europe”?

41:00 10-year time travel question: what would Mark check first?

43:00 Closing thoughts & where to find Mark’s work

Links & resources

Guest: Mark van Rijmenam, futurist and author

Website: https://www.markvanrijmenam.com/

LinkedIn: https://www.linkedin.com/in/markvanrijmenam/

Books on Amazon (author page):
https://www.amazon.de/stores/Mark-van-Rijmenam/author/B00H3B451E

Mentioned in this episode:

• Futurewise: https://www.futurewise.tech/

• Life 3.0 (Max Tegmark):
https://www.penguinrandomhouse.com/books/550614/life-30-by-max-tegmark/

• Estonia e-Residency: https://www.e-resident.gov.ee/

• SAS Survival Handbook:
https://www.harpercollins.com/products/sas-survival-handbook-john-lofty-wiseman

• Jamie Dimon profile (JPMorgan):
https://www.jpmorganchase.com/about/our-leadership/jamie-dimon

Host / Future Tax Collective:

Future Tax Index Assessment:
https://www.futuretaxcollective.com/r/future-tax-index

—

Future Tax Collective: https://www.futuretaxcollective.com/

Alle Folgen mit Transkript:
https://www.futuretaxcollective.com/future-tax-podcast

Tax Tech Radar:
https://www.futuretaxcollective.com/future-tax-tech-radar

Future Tax Briefing:
https://www.futuretaxcollective.com/future-tax-briefing

Sebastian Thalhammer:
https://www.linkedin.com/in/sebastianthalhammer/
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