DairyTalk 93: Heart or Numbers? The Psychology Behind Breeding Decisions - by Helmut Demmelhuber

Breeding isn’t just genetics - it’s pride, identity, and
emotion.
In this DairyTalk episode, Helmut Demmelhuber explores why
breeders often trust their gut as much as the data.
Instinct reflects years of observation, but it can also trap us -
through ownership bias, tradition, or emotional attachment.
Understanding the psychology behind our choices turns emotion
from a weakness into a breeding advantage.
Because the best breeders use both: numbers and intuition.