DairyTalk 164: From Genetics to Market - Inside the RiVerGen Cooperative Model - by Helmut Demmelhuber

RiVerGen represents a new cooperative approach to cattle breeding
and marketing, formed through the merger of established breeding
and insemination organizations. With a strong focus on Fleckvieh
genetics, the association supports its members across the entire
value chain - from bull selection and breeding programs to
transparent marketing statistics and organized cattle sales. By
linking genetics, animal health updates, and market access,
RiVerGen aims to strengthen both breeding progress and economic
outcomes for cattle producers. For more informations:
https://www.rivergen.de/