DairyTalk 309: From Butter Boards to Protein Strategy: How Dairy Management Inc. Is Reshaping Dairy Demand - by Helmut Demmelhuber

This podcast episode draws on an industry analysis examining the
role of Dairy Management Inc. and the US dairy checkoff system.
The discussion focuses on how mandatory farmer contributions are
channelled into marketing campaigns, product innovation and
partnerships with major food service companies. A central theme
is the structural shift in dairy markets from selling raw milk
volumes toward capturing value through protein and other
functional ingredients. At the same time, the article questions
whether these investments translate into measurable economic
benefits at the farm level. The episode situates these
developments within the broader debate about industry strategy
and the economic resilience of smaller dairy farms. With comments
on a "The Bullvine"-article (March 1st, 2026) by Andrew Hunt:
https://www.thebullvine.com