Startseite
Podcasts
HBR IdeaCast Podcast
When Fake News Targets Your Company

When Fake News Targets Your Company

HBR IdeaCast vor 11 Monaten

0:00

19:12

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

Wirtschaft

Podcast aneignen

A fast-moving lie can do more damage to a company’s reputation than
a slow, careful truth can fix. Executives who think fake news is
just a political problem are underestimating its reach and cost.
Patrick Haack, professor of strategy and responsible management at
HEC Lausanne, explains why traditional responses like silence or
fact-checking aren’t enough. He outlines what companies should be
doing instead: building credibility in advance, monitoring for
signs of virality, and enlisting outside allies to push back. It’s
a playbook designed not just to correct the record but to protect
trust before it erodes. Haack is coauthor of the HBR article “How
to Counter Fake News.”