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Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology

Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology

HBR IdeaCast vor 11 Monaten

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27:29

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

Wirtschaft

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As a leader, psychology is fundamental to your success - whether
that means understanding consumer behavior, team dynamics, or even
your own biases and blind spots. Harvard professor Steven Pinker
says that an important phenomena to understand is that of common
knowledge and its downstream effects. It's the idea that there is
power in knowledge, but also power in knowing what other people
know - and that when a large group of people know what others
around them know, and vice versa, that's when major change can
happen. He explains how common knowledge underlies meme stocks, the
rise of crypto, meeting etiquette and the success of Super Bowl
ads. Pinker wrote the new book When Everyone Knows That Everyone
Knows . . .: Common Knowledge and the Mysteries of Money, Power,
and Everyday Life.