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Jimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through

Jimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through

HBR IdeaCast vor 10 Monaten

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35:43

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

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In a crowded media and marketing environment, it can be hard to
catch the attention and imagination of consumers. Two people paying
close attention to what's working now are Tonight Show host Jimmy
Fallon and seasoned marketing executive Bozoma Saint John, and
they've just launched a reality show called "On Brand" to showcase
the work that creatives and companies do to sell their ideas,
products, and services. Fallon and Saint John share what their
different career paths have taught them about personal branding,
working collaboratively, managing teams, and how to navigate the
changing media landscape.