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  4. 20 Years of Freakonomics: How It Changed Business
When it first came out in 2005, Freakonomics unearthed the hidden
side to everything, helping bring behavioral economics to the
forefront of popular culture. But it also has had lasting impacts
on how leaders understand problems, how advertisers understand
consumers, and how we all understand the workplace. Coauthor
Stephen Dubner explains the difficulty of bringing complex economic
concepts to the masses, what's surprised him about the hidden side
of everything, and what he sees as the impact of his work. Dubner
is coauthor of Freakonomics: A Rogue Economist Explains the Hidden
Side of Everything and host of the Freakonomics podcast.

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