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  4. Wikipedia Cofounder Jimmy Wales on How to Build Trust
When Wikipedia was founded in 2001, the idea that people around the
world could come together to create an accurate online encyclopedia
covering virtually any topic seemed far-fetched. But today many
people see the website as a trusted source of well-curated and
-cited information. That's because of careful decisions that its
leaders made about how to operate. Cofounder Jimmy Wales explains
how introducing a simple purpose, insisting on certain rules of
engagement, and other strategies helped the organization to build
trust with contributors and users -- and maintain it even in a
world bombarded by misinformation. Wales is the author of The Seven
Rules of Trust: A Blueprint for Building Things That Last.

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