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HBR IdeaCast Podcast
Could Your Company Benefit from Fastvertising?

Could Your Company Benefit from Fastvertising?

HBR IdeaCast vor 8 Monaten

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27:30

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

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It's harder than ever for companies to get their marketing messages
in front of the right customers. One increasingly popular -- but
also risky -- tactic is fastvertising, the rapid development of ads
that tap into a cultural moment, aiming to increase brand relevance
and awareness. Harvard Business School associate professor Ayelet
Israeli shares pitch-perfect examples, including those from her
coauthor, the actor Ryan Reynolds, and his marketing firm Maximum
Effort. She explains the importance of timing, describes the
talent, culture, and processes you need to succeed, and outlines
how to extend the impact of these ads. Ayelet, along with Leonard
Schlesinger, Matt Higgins, and Ryan Reynolds, wrote the HBR article
"Marketing at the Speed of Culture."