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  4. Moving Beyond the Slow, Hierarchical Organization
Most companies say they want to be more innovative, agile, and
customer-centric. But in reality, many still operate like
20th-century factories: hierarchical, risk-averse, and slow. Jana
Werner, executive in residence of enterprise strategy at Amazon Web
Services, argues that organizations should instead think of an
octopus: an organism that manages complexity, can work in many
different modes with some autonomy, but all moving in concert
toward a common goal. Werner says the future belongs to companies
that distribute decision-making, empower teams at the edge, and
treat innovation as everyone’s job, and explains steps you can take
as a leader to make this cultural shift. She's the coauthor along
with Phil Le-Brun of the HBR article "Become an Octopus
Organization" and the book, The Octopus Organization: A Guide to
Thriving in a World of Continuous Transformation.

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