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  4. What Leaders Can Learn from a Formula 1 Turnaround
What does it take to rebuild a legendary brand, lead through
failure, and win on the world’s most competitive stage? Zac Brown,
CEO of McLaren Racing, which competes in Formula 1 racing, explains
how he helped guide the company through a rough chapter of its
history, powering through financial strain and declining
performance to change the company culture and get it back on the
winning track. As part of the HBR Executive Live series, he spoke
with host Adi Ignatius about staying sharp in a cutthroat industry,
leveraging data and AI to get ahead, and how to lead an
organization that is equal parts competition and collaboration.

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