This Is How Much Money a Podcast With 300,000 Downloads Makes

In this episode, I share how much money a podcast can make with
300,000 downloads.





Go to https://www.erafael.com/ if you want my help, coaching or
mentorship :) 





How much money does a podcast with over 300,000 downloads make?
Now actually closer to 400,000 downloads!





But I also want to share the greatest lessons I learned along the
way of growing a podcast and hopefully they can be helpful to you
on your journey!





For context: I’m in the self-improvement and entrepreneurship
niche, so that’s how my podcast is positioned.





The three main stages I’ll be covering:


1. Optimizing Your Podcast


2. Growing an Audience


3. Monetizing With Offers





STAGE 1: PODCAST SEO AND RANKING YOUR PODCAST


I assume you have a business or niche you can talk about. But
among 1.5 Million Podcasts, how will people find yours?





Podcast Search Engine Optimization (SEO) is one of the answers.


When a person searches for a topic, a search engine will decide
whether your podcast shows up or not.


Different podcast platforms (Spotify, Apple) have their own
search engines. They are like Google but much simpler. They track
two things; Keywords and Reviews.





To optimize your podcast for keywords, set-up these three keys:


Podcast Name: The name of your Podcast should be specific.
Something like “Rafael’s Talk Show” is too generic. Plus, it’s
better to add a popular keyword from your industry. For example,
“Marketing With Rafael” is more specific and it uses a trending
keyword. Be creative. Don’t stress too much on this. You can
always change the name later on.





Episode Titles: People will rarely find you through your name.
Most people search for a specific question when they look for
podcasts. You have to write a title that answers their question.
Example: “Guided Meditation For Boosting Your Confidence”. It’s a
good title for someone who was asking “How to become confident?”.
Like the name, be sure to add trending keywords from your topic
into the episode title.





Description: When someone finds your episode, they will read your
description. Before pressing play, they will see if your episode
covers what they want to hear. I follow the same rules as Youtube
for a description. A short summary that tells people and the
search engine what the episode will be about.





STAGE 2: GROWING AN AUDIENCE


So you hear all these crazy stats about total downloads and might
start wondering "how'd you get those numbers, Rafa?"





The answer is collaborations and interviews. You need to get into
podcasts of people who already have the listeners you want. And
it’s actually not that difficult.





Like you, everybody has to create content. Bringing in a good
guest eases that burden.





But, you have to show your credibility in the industry. If you
are a marketing agency, then showcase clients served or years in
business.


Plus, start posting episodes. Even if they get zero-listens. The
more you post, the more credible and committed you will appear.





When looking for podcasts to get featured on, look for the ones
that are within your reach.





Someone with 2k-5k followers is more approachable than the 100k
one. Make a list and reach out to one a day.





#Podcast #PodcastTips #MakeMoneyWithYourPodcast #PodcastMoney
#SelfImprovement #PersonalDevelopment #Motivation #SelfHelp





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