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Safety Third Podcast
The Death of Authenticity

The Death of Authenticity

Safety Third vor 7 Jahren

What happens to a person when their persona becomes a commodity? According to Luisa Jeffrey, operator of @youdidnotsleepthere, and Fitz Cahall, creator of The Dirtbag Diaries, we lose our authenticity and limit our ability to grow.

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Podcast

Safety Third

39 Episoden

Ideas forged from adventure

Sport

Podcast aneignen

Authenticity is a marketing buzzword that has trickled into our
everyday. But what is authentic? And what happens to a person when
their persona becomes a commodity? Today, our two guests discuss
the intersection of individuals and brands in the age of social
media. First up, Luisa Jeffrey. On a Grand Canyon trip, Luisa
watched her friends snapping staged camp photos. When she returned
home, she realized manicured, curated outdoor photos peppered her
Instagram feed. Fed up with the lack of transparency in marketing,
Luisa created @youdidnotsleepthere and began to poke fun at the
phony presentations of tent sites on social media. Then we talk
with Fitz Cahall, creator of The Dirtbag Diaries. Fitz realized the
negative potential of acting like a brand following two near-miss
climbing accidents-- you limit your ability to grow as a person.
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