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Rebranding The Outdoors

Rebranding The Outdoors

Safety Third vor 7 Jahren

Teresa Baker, founder of African American National Parks Event, believes the outdoors need a rebrand to better represent the outdoor community and grow environmental stewards.

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Safety Third

39 Episoden

Ideas forged from adventure

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Teresa Baker has long considered herself an environmental steward.
On a 2012 trip to Yosemite National Park, Teresa noticed something
stark: she was the only person of color. And she wanted to change
that fact. Teresa started by creating the African American National
Parks Event, an annual event with thousands of participants that
encourages communities of color to enjoy our National Parks, local
parks and open spaces. Teresa continued to organize events with a
focus on diversity. In 2018, she created the Outdoor CEO Diversity
Pledge, urging outdoor companies to create and enforce policies
that expand the diversity, equity, and inclusion of their
employees, board members, and customers. Teresa contends that
accurately representing the outdoor community and broadening the
industry will create more environmental stewards. How do we get
there? The outdoors needs a rebrand. Learn more about your ad
choices. Visit megaphone.fm/adchoices