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The In-Between Tech and Trust Podcast Podcast
Trust and Truth: Building Credibility in Uncertain Times - EP08

Trust and Truth: Building Credibility in Uncertain Times - EP08

The In-Between Tech and Trust Podcast vor 1 Jahr

0:00

32:51

with Dr. Simon Walter - investor, strategist and advisor at the
intersection of startups, brand, and innovation.

Summary

In this episode of The In-Between Trust Podcast, Eva
Lihotzky is joined by investor and strategist Dr.
Simon Walter to explore how trust operates at the
core of early-stage investing, brand building, and technology
adoption. Together, they reflect on what it takes to back
founders when data is scarce, why integrity outlasts
business plans, and how transparency,
truth, and consistency shape credible brands. The
conversation spans everything from free trials and
first impressions to AI adoption and
perception gaps across generations. At its heart lies
the insight that trust is what bridges fast-moving
realities and the long-term belief in progress.

Takeaways

Trust is the most valuable currency in times of uncertainty

Founders' integrity often matters more than any pitch deck

Experience shapes gut instinct — but can also reinforce bias

Branding is ultimately about building long-term trust

Transparency in failure can strengthen brand relationships

Startups build trust through free trials and early
credibility

Strong brands are perceived as safer, even without proof

Generational loyalty varies — but shared values matter more

Trust connects the gap between fast-moving reality and slower
truths

Sound Bites

"Trust is a personal thing."

"Transparency strengthens trust."

"Perception is reality."

Chapters

00:00 – The Value of Trust in Uncertain Times

04:59 – Investing in Startups: Trust and Integrity

09:57 – Branding: Building Trust Through Transparency and
Consistency

14:51 – Establishing Trust in New Technologies and Startups

19:31 – Generational Perspectives on Trust and Loyalty

24:48 – Truth vs. Reality: The Role of Perception in Trust

29:18 – Navigating Brand Communication in Times of Doubt

Links

Strategist's Notes // Dr. Simon Walter on Substack:
https://drsimonwalter.substack.com

in-between trust on instagram:
https://www.instagram.com/inbetween_trust/